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Performance

Performance Lift Pack

Custom audiences from customer data → Meta/Google activation → measurable ROAS improvement

Who it's for: E-commerce, lead gen, D2C brands

Sources in: Customer lists, purchase data, CRM

Outputs: Lookalike audiences, custom segments

KPI focus: ROAS, CPA reduction

Efficiency

Waste Reduction Pack

Suppression audiences from non-converters → reduced ad spend on low-probability prospects

Who it's for: High-volume advertisers, performance agencies

Sources in: Failed leads, bounces, non-converters

Outputs: Suppression lists for ad platforms

KPI focus: Reduced wasted spend

Retention

Winback Pack

Churned customer modeling → lookalike audiences → reactivation campaigns

Who it's for: Subscription businesses, SaaS, membership

Sources in: Churned customers, lapsed buyers

Outputs: Winback audiences, reactivation segments

KPI focus: Reactivation rate, LTV recovery

B2B

B2B Outreach Pack

Website visitor resolution → validated contacts → LinkedIn/email sequences

Who it's for: B2B companies, SaaS, professional services

Sources in: Website visitors, demo requests

Outputs: Validated contact lists, enriched profiles

KPI focus: Pipeline growth, MQL volume

Local

Local Lead Pack

Geo-targeted visitor ID → postal validation → direct mail campaigns

Who it's for: Local businesses, home services, real estate

Sources in: Local website visitors, service area data

Outputs: CASS-validated postal lists

KPI focus: Lead volume, cost per lead

Premium

Premium Segment Drops

Access curated premium segments → agency markup → one-time or recurring delivery

Who it's for: Agencies needing quick audience access

Sources in: Premium marketplace segments

Outputs: Ready-to-activate audience files

KPI focus: Time to launch, margin per drop

Acquisition

New Customer Acquisition

Model best customers → find lookalikes → exclude existing customers

Who it's for: Growth-stage companies, retail, D2C

Sources in: Best customer profiles, LTV data

Outputs: Prospecting audiences, suppression of existing

KPI focus: CAC reduction, new customer volume

Full Stack

Full Intelligence Retainer

Complete closed-loop service: ingest → model → build → activate → optimize

Who it's for: Enterprise clients, full-service engagements

Sources in: All available first-party data

Outputs: Ongoing audiences, suppressions, insights

KPI focus: Compounding improvement over time

What counts as a Source?

A Source is any first-party dataset that represents success or failure—the truth Allsource uses to build intelligence.

✓ Success Sources

Customers, qualified leads, high-value conversions, repeat buyers, high LTV accounts

✕ Failure Sources

Failed leads, churned customers, low-quality form fills, refund requests, no-shows

Ready to package these for your clients?

Join the Partner Program and start selling data services your clients understand.

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